Posted on January 15, 2026
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Bose

Brand Partnerships Manager – Culture Activation

Full-time

Onsite • New York, NY

$122,800-$168,850

Bose Corporation is seeking an experienced and strategically driven Brand Manager, Culture Activation. This role will focus on cultivating and executing high-impact brand partnerships that reinforce the cultural relevance, driving consideration for our iconic Bose premium audio brand.

You will develop and manage partnerships across celebrity influencers, live events, hospitality, lifestyle, media and entertainment sectors—building immersive customer experiences and elevating brand visibility in cultural spaces that matter.

Key Responsibilities

• Lead marketing programs with high-profile celebrity creators / influencers.
• Co-create and produce buzz-worthy physical brand experiences and popups.
• Develop a rolodex of influential social media outlets on a global, national, and local level to generate online buzz for partnership activations.
• Develop a sustainable approach for creative product seeding initiatives.
• Develop and execute branded partner events on a global, national, and local level to bring the Bose brand and product into lifestyle and cultural moments.
• Collaborate with internal teams including marketing, PR, product, and sales to ensure partnership activations are aligned with business priorities and brand messaging.
• Negotiate and manage partnership contracts, budgets, timelines, and KPIs with precision and professionalism.
Qualifications

• 8+ years of experience in brand marketing—ideally within influencer marketing / management, fashion, entertainment, PR, or lifestyle sectors.
• Demonstrated success in negotiating and managing brand collaborations and activations.
• Social media fluency – identification and forecasting of trends.
• Passion for music, design, culture, and audio experiences.
• Excellent project management, communication, and stakeholder engagement skills.