As Music Growth Manager, you are responsible for hands-on execution of innovative strategies to improve the performance of Duetti’s catalog on platforms such as Spotify, YouTube, Apple Music, and TikTok . Strategies will be informed by your experience researching, designing, and executing sophisticated marketing programs and creating growth loops.

You will concentrate on deploying scalable and adaptive strategies for the dynamic music market. You will explore, execute, and measure a wide variety of approaches while contributing to Duetti’s ongoing programs including remix creation, playlisting, data-driven consumer marketing and algorithmic optimization. You will also be responsible for creating new tactics and building frameworks to bring programs to scale. You will “hack” the most efficient execution paths for each strategy, utilizing various internal and external resources.

You Will:

• Develop an extensive understanding of single-track marketing practices while adapting those to the specific attributes of tracks owned or are of interest to Duetti.  
• Lead the brainstorming, execution, monitoring and adaptations of various music growth strategies by deploying various internal and external resources.
• Collaborate with our broader team (including our co-founders and the Platform team, as well as various external partners) in thinking through the appropriate data sources, analytical models and tracking and forecasting tools in order to identify, execute and monitor music growth strategies for our catalog.
• Design and measure experiments on the fly.
Requirements

• At least 2 years of experience in a growth marketing or data-driven marketing role; other experience of management consulting or similar will also be considered.
• Experience building and executing paid media campaigns are preferred.
• Extensive knowledge of digital platforms such as Spotify, YouTube, TikTok, and Apple Music.
• Experience creating content and building paid and organic audiences are a plus.
• Experience with content creation or building online audiences is a plus.
• Ability to build testing frameworks, analyze raw data, and derive key insights in a dynamic work environment.
• Proven attention to detail, strong work ethic and enthusiasm of working in an early stage start-up environment which requires “self starters” and problem solvers.