Role Objective

Are you a highly organised, fan-focused marketer with a passion for live entertainment? Reporting to the Senior Marketing Manager – Touring, the Tour Marketing Coordinator will join Live Nation on a full-time, six-month fixed term contract, supporting the delivery of tour marketing campaigns across Australia and New Zealand.

Working within the Tour Marketing team, you’ll assist in planning and executing integrated campaigns that drive ticket sales and build meaningful fan engagement. You’ll collaborate closely with internal teams including promoters, touring, ticketing and digital, as well as external agencies, media partners and publicists, to help deliver best-in-class tour campaigns.

This contract role is ideal for someone who thrives in a fast-paced environment, is highly organised and proactive, and keen to build hands-on tour marketing experience. If this sounds like you, apply with your resume **and a cover letter **explaining why you’re the perfect fit.

What you’ll be doing

Campaign Support & Coordination

• Assist in developing and executing ANZ tour marketing campaigns.
• Coordinate content creation, publicity, and stakeholder communications.
• Prepare insight decks, strategy documents, and post-campaign reports.

Media & Marketing Integration

• Implement integrated media plans with internal and external partners.
• Optimise campaigns using paid, owned, and earned channels.

**Fan-First Insights **

• Analyse trends and fan data to shape marketing strategies.
• Ensure campaigns align with audience behaviours and demographics.

Budget Oversight

• Manage and optimise small to medium marketing budgets across multiple events.
• Leverage partnerships and ticketing/venue relationships for added value.

Who & What are we looking for?

You are a marketing all-rounder with a proven ability to deliver results in fast-paced, ambiguous environments. Creative, fan-centric, and collaborative, you thrive on building and problem-solving rather than maintaining the status quo. You're a strong communicator, adaptable under pressure, and passionate about innovation and integrated marketing strategies.

• Demonstrated experience in campaign delivery and relationship management
• Proactive, solutions-focused, and highly organised team player
• Confident communicator who works well cross-functionally
• Fan-obsessed mindset with a passion for live entertainment
• Skilled in digital and traditional marketing channels
• Thrives in a fast-moving environment with a start-up mentality
• Curious and creative thinker, always seeking to innovate