The Rolling Stone Paid Social Lead role requires a strong understanding of marketing & advertising, paired with a deep knowledge of social media. This role will help develop Rolling Stone paid social strategies and work closely with the Post-Sale and Account Management teams on executing client campaigns and key Rolling Stone priorities. The ideal candidate will bring a highly analytical and creative mindset to social media buying.

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Responsibilities:

• Implement Rolling Stone organic and paid campaigns across Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok
• Proficient in building out tactical strategy, audience building, content mapping, and flight recommendations
• Develop and optimize paid strategy to meet clearly defined KPIs and appropriate measurement that leads back to client and campaign goals
• Collaborate with Rolling Stone Post-Sale team members to ensure paid media campaign strategies and execution align
• Track and monitor social campaign analytics for client reporting
• Analyze performance data to develop optimization that align with campaign goals and strategies
• Evaluate marketing plans and social strategy for key Rolling Stone moments, tentpoles, and events and recommend improvements
• Manage paid social media budgeting and invoice reconciliation
• Monitor and manage the social media posts to ensure a positive online reception
• Act as a trusted touch point for internal stakeholders across Rolling Stone and PMC Corp regarding campaign strategy and implementation
Requirements:

• 3+ years of paid social advertising experience
Preferred Skills:

• Experience in working with large datasets
• Excellent verbal and written communication skills
• Proficient in Excel, PowerPoint, and Keynote
• Proven ability to manage multiple projects at a time while paying strict attention to detail
• Proven ability to navigate client and external communication
• Self-starter who is comfortable with a rapidly changing environment