Posted on March 9, 2026
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PunchBowl Entertainment

Digital Marketing Manager

Full time

Remote • Nashville, TN, USA

Category: Artist Management

You’re not here to just “run socials.” You’re here to help build careers.
As part of our small but mighty Nashville management team, you’ll work side-by-side with artists in a true artist development capacity — shaping how they show up digitally, how they connect with fans, and how their online presence supports long-term growth.
This role lives at the intersection of creative instinct, fan psychology, and performance strategy. One minute you’re capturing a raw backstage moment that deepens connection. The next you’re scaling a Meta campaign that’s converting casual listeners into ticket buyers
You understand that digital isn’t separate from artist development — it’s one of the most powerful tools for it.
Here you’ll get to:
• Partner directly with artists and managers to shape digital strategy as a core pillar of long-term artist development
• Help define and refine each artist’s online voice, tone, and visual identity as their career evolves
• Build thoughtful social rollouts around releases, tours, announcements, and growth moments — always aligned with the bigger picture
• Capture and edit behind-the-scenes content that builds narrative and deepens fan loyalty
• Create short-form video that feels natural, not manufactured — but still performs
• Build, launch, and optimize Meta ad campaigns that drive streaming growth, ticket sales, merch revenue, and audience development
• Use paid media not just to promote, but to strategically grow fanbases in key markets
• Analyze performance and translate data into developmental insight — what’s resonating, where growth is happening, and why
• Maintain content calendars that feel intentional, not reactive
• Ensure tracking, pixels, and audience segmentation are set up to scale over time
• Stay culturally sharp — understanding trends, but only applying what fits the artist’s identity
• Step in during critical career moments (release nights, tour weekends, media opportunities) and execute with precision
About you:
• You have 2–4+ years in digital marketing, social strategy, paid media, or artist development
• You think beyond posts — you think in arcs, eras, and long-term brand building
• You’re comfortable offering real strategic input in rooms with artists and managers
• You’ve run Meta ads and understand how to scale intelligently
• You can capture and edit content in real time without losing authenticity
• You’re organized, calm under pressure, and thrive in a fast-moving environment
• You understand that fan growth is about relationship, not vanity metrics
• You want to help build something lasting
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