Category: Artist/Label Services

Leading independent label and artist management company is looking for an experienced senior marketing manager to develop, implement and coordinate creative and effective global marketing campaigns and strategic release planning initiatives for a diverse roster of emerging and developing artists.
This role is based out of our London office.
Role & Responsibilities
Develop & implement innovative and impactful, fully integrated strategic marketing campaigns, content plans and digital rollouts for a diverse roster of developing label & management artists
Prepare, oversee and execute release plans, set campaign targets and objectives, and build out digital marketing, advertising and social media strategies across various formats of independent artist releases
Have a unique vision for high-quality content production & asset creation, and a “digital first” approach to campaign planning, reacting and capitalizing quickly and efficiently on real-time opportunities
Oversee the delivery and rollout of all campaign deliverables, strategically implementing and adhering to deadlines, alongside internal label team and distribution partner
Forecast & analyze; monitor a project release from inception, implementation, release and post release, staying consistently focused on maximizing audience engagement and growth throughout projects release cycle
Closely monitor and track artist project performance on all DSPs & social media platforms throughout the lifecycle of a release, consistently working to build awareness, grow audiences and fan engagement
Build collaborative relationships with artists, internal team & partners; communicative effectively, consistently and respectfully
Build, manage & engage 3rd party relationships with independent press, tv, radio, paid media advertising, digital agencies and sync agents
Prepare weekly project updates & reporting with key performance stats, milestones and targets; manage & maintain database of artist one sheets, decks, visuals and marketing assets
Manage, maintain & closely monitor all active project marketing campaign budgets
Oversee setup of artist merchandise orders and physical product distribution with relevant 3rd parties
Attend and support across local artist shows & events
Who You Are
3+ years’ experience as a marketing manager at a record label, distributor, entertainment brand, social agency or artist management company working across music & frontline artist projects essential
A success-driven and organized multitasker who can prioritize effectively, manage multiple active release campaigns simultaneously, who is motivated by long-term vision and strategic development
Experience, confidence & an emotional intelligence in working directly with artists
Fluent in data and a deep knowledge of audiences, the DSP landscape, and hands on experience in creating and marketing across all social media platforms
Knowledge & experience in music marketing techniques such as influencer/digital creator campaigns, fan communities, YouTube and content seeding
Understanding of DSP & social media platform specific best practices, trends and formats
An effective communicator with proven experience conveying & executing creative ideas & plans to artists, and internal and external collaborators
Digitally savvy; can identify and translate winning insights and is quick to adopt new trends
Stellar & strong relationships across the industry and an ability to build & maintain new ones
A diligent self-starter who can lead with initiative, but prefers teamwork and collaboration
Great knowledge for and interest in the UK & Global music market, and an ever-shifting cultural and digital landscape
A positive energy with a passion for independent music, developing artists across all genres with a teamwork & team-forward approach