Category: Community/Creator/Fan Engagement

The Crossover Group is a first-of-its-kind, athlete-powered music venture founded by music industry veterans. We operate at the intersection of sports, music, and fashion, partnering with athletes, artists, and brands to build culturally relevant content, IP, and platforms.
TCG is seeking a motivated intern to help build and grow new social accounts from the ground up, with a focus on TikTok and Instagram. This role is ideal for someone who lives in internet culture, understands what performs organically, and wants hands-on experience shaping social platforms—not just maintaining them.
This is an opportunity to take real ownership of emerging accounts and help define how sports, music, and fashion intersect online.
Responsibilities:
• Help launch, build, and grow TikTok and Instagram accounts centered around sports, music, fashion, and athlete culture
• Develop and pitch short-form content ideas (Reels, TikToks, Stories) that spotlight:
• Artists and music releases
• Athlete–music crossover moments
• Fashion, tunnel fits, and cultural moments
• Identify trends, formats, memes, and sounds that translate authentically to TCG’s world
• Capture, curate, and repurpose content from events, studio sessions, games, and behind-the-scenes moments
• Collaborate closely with TCG leadership to create high-impact moments around releases, announcements, press, and partnerships
• Help shape the voice, tone, and creative direction of new social pages as they grow
What This Role Is Not:
• Not a traditional social media manager role
• Not focused on constant scheduling, community moderation, or customer service
• Not corporate or overly brand-safe content
This role is about building culture-first accounts, experimenting with formats, and learning how modern music and athlete brands are grown.
Ideal Candidate:
• Strong interest in sports, music, and culture
• Experience creating or producing short-form social content
• Deep understanding of TikTok, Instagram, and emerging content trends
• Creative, proactive, and comfortable working independently
• Strong instincts for what feels authentic vs. forced on social
• Ability to prioritize ideas, iterate quickly, and meet deadlines
• Clear written and verbal communication skills
• Strong attention to detail and organization
Bonus if you:
• Edit video (CapCut, Premiere, Final Cut, or native apps)
• Have built or grown a niche page or personal account
• Follow athletes, artists, stylists, and culture pages closely
Requirements:
At this time, we are only seeking candidates who can receive college credit. This is a 3-month internship with the possibility of extension for the right candidate
To apply, please email with the subject line "TCG Intern Submission - NAME":
• Resume
• Short cover letter
• Example(s) of previous work (social accounts, videos, or creative projects)