As the Americas PR and Influencer Manager, your primary goal is to drive the Earned function across the Americas region—spanning the United States, Canada, and Latin America. You will be responsible for building and executing PR and influencer strategies that strengthen Sonos’ reputation, grow cultural relevance, and drive brand heat.

This includes localizing global strategies for cultural resonance, activating impactful product and feature launches (NPIs/NFIs), sustaining conversation through evergreen storytelling, and shaping Sonos’ presence across consumer tech, lifestyle, business, and trade media.

You will work directly with agencies in the US and Canada, and in Latin America you will collaborate closely with the Marketing Manager, LATAM, and distributor partners/agencies to align strategies, provide toolkits, and ensure execution reflects Sonos’ standards.

Your success will be measured by your ability to deliver innovative earned and influencer programs that support Sonos’ business goals and consistently meet agreed-upon marketing KPIs.

What You’ll Do

• Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.
• Lead the development and execution of an integrated earned and influencer strategy for the Americas, inclusive of:Localizing global initiatives to fit market context and culture.
• Launching NPIs/NFIs with impact, adapting global press materials and messaging as needed.
• Driving local initiatives that support regional business and marketing priorities.
• Run an efficient always-on press office—including product seeding, seasonal/cultural PR moments, and signature story placements.
• Manage influencer and creator programs—from ongoing relationship building to campaign collaborations that amplify Sonos in music, culture, and technology.
• Partner with the LATAM Marketing Manager and distributor agencies to align on priorities, provide strategic guidance, and ensure PR and influencer activity delivers against Sonos’ brand and business goals.
• Lead media and influencer events, tailoring for cultural fit while leveraging global toolkits. Oversee logistics including spokesperson prep, supplier management, guest list curation, and agency coordination.
• Cultivate strong relationships with media, influencers, and cultural stakeholders across the Americas to maximize earned opportunities.
• Optimize agency and vendor mix, ensuring resourcing is efficient and fit for purpose across the region.
• Manage the regional budget—allocating resources effectively and tracking spend against plan.
• Track, measure, and report results, working with global teams to demonstrate clear ROI and apply learnings.
• Stay ahead of media, cultural, and industry trends, making proactive recommendations to keep Sonos culturally relevant.
What You’ll Need

Basic Qualifications

• 8-10 years of PR/communications experience, ideally with global consumer technology, lifestyle, or entertainment brands.
• Experience working both in-house and at an agency.
• Bachelor degree (or equivalent experience).
Preferred Qualifications

• Understanding of global markets and their cultural/media landscapes.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Ability to build relationships cross-functionally and across different time zones.
• Ability to balance critical thinking with tactical execution.
• Excellent writing and communication skills.
• Proficient in: Google Suite of services (sheets/drive/slides, etc) and Microsoft Office.