We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Role Summary
We are looking for a passionate and driven PR Executive to join our International Marketing team. This role focuses on maximizing media coverage and public awareness of international artists across multiple genres, including Global artists, K-Pop, C-Pop, J-Pop, Soundtracks, and more. You will be responsible for executing strategic PR and marketing campaigns, ensuring our international projects receive strong media support and engagement.

This role requires close collaboration with key media partners, KOLs, internal teams both international marketing and Domestic team and regional team. Ensuring that all efforts align with our overall marketing objectives.

Key Responsibilities
PR & Media Relations
•  Develop and execute 360° PR plans to align with marketing team  for 70% international artist projects - 30% Domestic artists projects and ensuring timely execution.

• Craft press releases, PR briefs, and media updates covering album/single releases, artist news, chart milestones, and industry trends.

• Identify and establish relationships with key media partners, journalists, KOLs, radio stations, and influencers to maximize coverage.

• Create artist decks for media, partners, and radio to enhance promotional efforts.

• Support marketing team for all PR Task including Press Release, organizing Press Conference, media visit, and many more PR tasks that needed to strengthen artist visibility.

• Lead pre-listening sessions with key radio stations, presenting artist narratives and pitching songs for airplay.

• Track streaming data, radio performance, and Out of BKK Radio chart positions daily/weekly, ensuring real-time updates and insights.

• Prepare and submit weekly and bi-weekly , Annually Radio performance and PR performance reports summarizing project performance and media impact (Impression, Media number , Reach, Media value and etc., ).

Qualifications & Skills
• Strong understanding of media for the international music industry and the evolving media landscape.

• Fluent in English with excellent writing skills , translation,  presentation, verbal communication.

• Good in Canva, PowerPoint and Excel for reports and presentations.

• Highly PR and media knowledge with connection for both offline (traditional media) & online media, and with a deep understanding of platform-specific trends and engagement strategies.

• Self-motivated, well-organized, adaptable, and a team player with a strong sense of responsibility.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Passionate about international music and the global entertainment industry.

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

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