Category: Artist/Label Services

Green Tea Distribution is a next-generation music distribution platform built for independent artists.
We combine:
• Premium music distribution
• 1-on-1 strategy calls
• Real A&R feedback
• Playlisting + industry access
All powered by the team behind Mind of a Genius Records (ZHU, Gallant, THEY., Mindchatter).
We’re growing fast — now we need someone to build and scale our paid acquisition engine.
The Role
We’re not looking for someone to “run ads.”
We’re hiring a Performance Marketing Lead to own customer acquisition end-to-end — from targeting and creative to funnel optimization and partnerships.
Your job is simple:
👉 Get us to profitable, scalable user growth
🔥 What You’ll Own
1. Paid Acquisition (Meta + TikTok primarily)
• Launch, test, and scale campaigns
• Optimize toward CAC + LTV (not vanity metrics)
2. Funnel Optimization
• Improve landing page conversion rates
• Test offers (free trial, A&R calls, hybrid flows)
• Work directly with product + sales to improve conversion
3. Creative Strategy
• Turn raw assets into high-performing ads
• Test hooks, formats, messaging daily
• Build a repeatable creative testing system
4. Audience Targeting
• Independent artists already releasing music
• Users of tools like DistroKid, Ableton, FL Studio
• College artists + emerging creators
• High-intent music ecosystem audiences
5. Creator Partnerships
• Identify and partner with music education creators
• Structure rev-share / CPA deals
• Drive authentic, native content (not traditional ads)
✅ What We’re Looking For
• Proven track record running paid acquisition (DTC, SaaS, or creator tools)
• Strong understanding of funnels, landing pages, and conversion optimization
• Experience with Meta + TikTok ads
• Ability to think beyond ads (offers, positioning, user journey)
• Comfortable moving fast and testing constantly
MUST:
• You understand the music industry / artist ecosystem
• You’ve worked with creators or influencers directly
📊 Success =
Within 30–60 days:
• Consistent flow of new users from paid channels
• CAC trending toward profitability
• Clear winning audiences + creatives identified