Responsibilities :
​1. Strategic Planning

• Collaborate closely with Product Marketing and PR teams to plan targeted campaigns around product lifecycles (new launch, peak season and etc.), delivering content that resonates with ​COI audiences. Optimize followers demographics to support exposure, conversion and retention.
• Develop annual operational plans for Bilibili and Douyin accounts based on brand positioning and product marketing objectives/strategies.
• Define differentiated content matrices, resource allocation and ROI targets to drive sustained growth in brand visibility and fans engagement.
  ​2. Content Creation & Management
• Lead content production (from topic ideation, scriptwriting, review to publishing), ensuring alignment with platform trends and brand identity.
• Capture trend topics to produce viral content and uplift engagement metrics (likes, comments, shares and etc.).
• Support LM on managing the brand’s social account matrix, coordinating multi-account resource and ensuring cross-platform content synergy.
  ​3. Public Opinion Management & Crisis Response
• Monitor comments, private messages and buzz sentiment across official accounts in real time, deal with negative feedback promptly.
• Develop crisis management strategies (e.g. PR statements, public opinion guidance) to safeguard brand reputation.
• Generate public opinion reports regularly to identify potential risks and propose mitigation plans.
  ​4. Data Analysis & Optimization
• Track key metrics of KPI (followers demographics, views, engagement, ROI, conversion rates) and deliver actionable insights through regular reports.
• Stay updated on platform algorithms and industry trends to refine operational strategies/action plans.

Requirements:

• 3+ years in social media operation with proven experience in building accounts from scratch on Bilibili/Douyin.
• Familiarity with Red/Weibo operation and multi-platform synergy management.
• Experienced in public opinion monitoring and crisis response.
• Strong content intuition with creative planning and copywriting expertise.
• Data-driven decision-making skills using analytics tools.
• Leadership, cross-department communication and multi-tasking abilities.
• Advanced negotiation skills for vendor coordination.
  Sony Introduction
  Sony Group Corporation is a creative entertainment company with a solid foundation of technology. Across its six business segments - Game & Network Services; Music; Pictures; Entertainment, Technology & Services; Imaging & Sensing Solutions; and Financial Services - Sony's purpose is to fill the world with emotion through the power of creativity and technology.

Bring your uniqueness to Sony
We recognize that each and every one of us is original and different. Diversity and inclusion are in our DNA, they drive innovation. We empower our people to achieve one goal: to fill the world with emotion, through the power of creativity and technology.

**Disability Accommodation for Applicants **
We are committed to creating greater corporate values and better practicing social responsibilities through diversity and various perspectives. We strive to maintain a safe and healthy work environment free from discrimination and harassment, in which individuals can realize their full potential. Sony respects and promotes inclusiveness and diversity of talent by providing equal work opportunities without discrimination based on ethnicity, nationality, religion, gender, age or other factors.